Our reach during #MMHWeek2021:
Who Participated:
MOMS
Joined us for the Fourth Annual #MakingOverMotherhood Challenge
Each year, moms are invited to get real about motherhood by sharing photos and posts that show the real face of motherhood. This year, moms joined us again for the 5-day #MakingOverMotherhood challenge by posting your motherhood images, which can be light-hearted or serious.
Campaign hashtags used: #MMHWeek2021 and #MakingOverMotherhood when posting images during #MMHWeek2021.
Here are some of our favorite posts:
ORGANIZATIONS
Became Promotional Partners
Organizations, were encouraged to join us to amplify the campaign, by posting their own messages, or sharing ours, about maternal mental health awareness week. A Promotional Partner Toolkit was supplied to organizations who signed-up as a Promotional Partner.
#MMHWEEK LIVE EVENTS
Saturday 5/1 • 12pm EST
Our 2021 BlueDot Spokesperson, Tara Clark of @modernmomprobs, chatted with Cindy Lee Herrick Maternal Mental Health (MMH) Awareness Week campaign manager at the TheBlueDotProject. Their live conversation focused on how organizations and moms can get involved in MMH week, including moms taking the 5-Day #RealMotherhood challenge.
Monday 5/3 • 12pm EST
Our 2021 BlueDot Spokesperson, Tara Clark of @modernmomprobs, chatted with Christine Michel Carter @cmichelcarter, where Christine shared her story and why she participated in MMH Week and the #MakingOverMotherhood Challenge.
Monday 5/3 • 4pm EST
Our 2021 BlueDot Spokesperson, Tara Clark of @modernmomprobs, chatted with Jennifer Kemp @kempitreal, where Jennifer shared her story and why she participated in MMH Week and the #MakingOverMotherhood Challenge.
Wednesday 5/5 • 2pm EST
Maternal and Family Mental Health Town Hall with Mental Health America on Facebook Live. The lineup included Cindy Lee Herrick, Maternal Mental Health Awareness Week campaign manager at the TheBlueDotProject.
Thursday 5/6 • 7pm EST
Maternal OCD Town Hall hosted by the International OCD Foundation (IOCDF) broadcast on their Facebook and YouTube channels. The discussion included a psychologist, a mom with personal experience, and Joy Burkhard, founder and executive director of 2020 Mom.
Friday 5/7 • 12pm EST
Our 2021 BlueDot Spokesperson, Tara Clark of @modernmomprobs, chatted with Jackie Hernandez Lewis @momentsofmusing, where Jackie shared her story and why she is participating in MMH Week and the #MakingOverMotherhood Challenge.
How It Works:
May is Maternal Mental Health Awareness month and the first week of May is Maternal Mental Health Awareness Week.
Each year, TheBlueDotProject hosts a social media awareness campaign during Maternal Mental Health Awareness week, which surrounds World Maternal Mental Health Day.
TheBlueDotProject team posts daily important memes and messages that Partners and followers can like, share and discuss.
Moms are also invited to participate in the 5-day Making Over Motherhood challenge, posting pictures of #realmotherhood – what it's like behind the scenes of motherhood.
National Nonprofit Partners
Nonprofit Partners
Learn more about last year’s campaign, below.
Our reach during #MMHWeek2020:
Last year our theme was
Motherhood is Not Black and White
In 2020, more than ever, moms are felt overwhelmed, confused and lonely due to the unprecedented events of COVID-19. Motherhood has felt grey and often it's treated like it's black and white -when it's nothing but. Moms everyone joined us to unpack the complications of life and motherhood together as we pushed to #makeovermotherhood
Maternal Mental Health Awareness Week (MMH Week)
May 4-8, 2020
Featured National Nonprofit Partners — 2020
Highest Ever Participation in 2020
Not only was the Maternal Mental Health Week #MakingOverMotherhood campaign record-breaking, with a total of 35 million social media impressions (double from the previous year), 100% of the moms, and 95% of our promotional partners said they would participate again. In addition, 93% said the campaign made them more comfortable talking about their struggles, and most of the promotional partners found the toolkit extremely useful.
#MMHWeek2020 Media Coverage
The campaign was also highlighted in media coverage. Check out the coverage thus far here: BlueDot In the News.
Gold Sponsor
Research Partner
Learn more about the history of Maternal Mental Health Awareness Week and TheBlueDot here.